Designers

Tacori

Levy Creations

Ivan Alan Jewels

Dora Bands

Rolex Watches


Go Twins!

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Cash In Now!

Green is good! Green up your wallet by selling us your old gold jewelry today for cash, or trade for new jewelry. Check here for current gold prices!

Store Hours

M-F 10-6, Thursday 10-8, Saturday 10-5

Welcome!

"Changing the way you buy jewelry. Quality for less money!"

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Rochester's #1 Bridal Diamond Source!

Experience the S.J Jewelers difference! We understand the difficult time most people are having. We have cut margins on all our fine jewelry to make your jewelry purchase more affordable. Honest, dependable and customer service 1st orientated. S J. Jewelers: your family jewelry store! Sincerely Yours, Scott Johnson

Red Box Diamonds

SJ Jewelers is an honest family jewelry business that offers the most in customer service and satisfaction. Scott and Peggy Johnson started their business in 1985 with one principle goal – To offer the best quality in fine jewelry without the high retail prices or fictitious sales pricing.

A Knowledge of Diamonds and Jewelry

Scott and Peggy both worked for one of the largest retail jewelry chains in the nation. Upon that experience, they ventured out to open their very own store. They have the unique ability to bring the best quality in diamonds, precious gems, and gold to their store usually within 48 hours. This puts them in a very competitive position to help you.

An Authorized Tacori Seller

SJ Jewelers is an authorized Tacori Seller. This means you can shop the most recent designs. Tacori is a world-wide known jewelry designer, creating quality platinum bridal rings that will last for generations. .

Voted Rochester's Best

Experience the SJ difference. “Voted Rochester’s Best” multiple years running, so you owe it to yourself to see what they can do for you. Size makes a difference and so does the price.